What is the Entrepreneurship and Innovation Lab?
The Entrepreneurship and Innovation Lab, presented by CRITAC, affiliated with the National Circus School, and La Piscine, is a community of artists and entrepreneurs who come together to celebrate and inspire innovation in performing arts. The Lab encourages the development of entrepreneurship, innovation, leadership, collaboration and resilience through various forms.
In 2021, the Lab wants to strengthen this community, develop entrepreneurship and support innovative projects that reinvent the future of the performing arts. This will take following many forms:
- Events on the future of the performing arts such as discussions, [email protected], panels, etc.
- Bootcamp (November 4 to 7) to support entrepreneurship
- Lab Support and Coaching Program to enable innovative projects in the performing arts to quickly validate their proposal with the market.
What can the Lab Support and Coaching Program do for me?
The program, which starts in November 2021, will enable you to:
- Prepare an experimentation or proof of concept with your project’s target market
- Meet with various experts and receive coaching on the following subjects: business development, marketing, market positioning, communication, etc.
- Develop your entrepreneurial understanding through coaching, expertise and group workshops that will guide and help you make informed decisions for your project;
- Have the opportunity to exchange with experts from a research centre in the performing arts on the technical and research aspects of your project.
Coaching in this program will be led by renowned experts from the field of entrepreneurship and the cultural and creative industries, as well as professionals and entrepreneurs from the performing arts sector.
How do I know if my project is innovative?
To be innovative, your project must:
- Bring a new proposition to the market which pushes the boundaries of the performing arts and inspires the future of the cultural and creative industries
- Require to go through market testing phases to validate its suitability and relevance.
In the 2020 Lab programme, projects supported brought a range of innovative elements to the market, including social, technical, design and artistic.
What is meant by experimentation or proof of concept?
This refers to projects that have hypotheses (market or technical-based) that need to be validated in order to prove their viability and ensure their development. This can take many forms, but necessarily includes a demonstration with the project's target market.
Depending on the stage of development of the project, this may involve:
- An initial validation of the pertinence of the project with the market (interviews with potential customers to validate interest and business hypotheses)
- A first test of your project (in a simplified form) with target audiences to validate certain characteristics in real conditions
- A test of an advances version of your project
Is the Lab Support and Coaching Program face-to-face or virtual?
We hope to offer the whole program in person, so it is important to ensure that you are available and present for the different phases:
- Bootcamp - November 4 to 7, 2021 in Montreal
- Support and Coaching Program – November to February 2022 in Montreal (equivalent to 3 half-days per week)
Possibility of a hybrid format for projects outside Montreal.
Depending on the evolution of the regulations related to the current pandemic, it is possible that the program will be offered virtually.
What are my commitments to the program?
Participants joining the Support and Coaching Program in November 2021 must commit to:
- Be available to participate fully in the program (equivalent to 3 half-days per week)
- Be fully involved in the program, follow the different stages and work on the proposed tools
In which language will the programme be delivered?
The Support and Coaching Program is fully bilingual (French and English).